Tuesday, May 26, 2015
Monday, April 20, 2015
Sunday, April 12, 2015
Monday, April 6, 2015
Monday, March 9, 2015
Answers to Use of English homework
17. loss
18. unnerving
19. passing
20. blindness
21. ensuring
22. effective
23. heightened
24. accompanying
25. talk Bob into lending
26. (every) once in a while
27. a month passes without there being
28. raised/had any objections to
29. remains to be seen how
30. on the verge of crying/tears
25. stands a good chance of winning
26. there's no such thing as
27, was on the point of fainting
28. drew my attention to the mistake
29. was completely taken in by
30. there was still no sign of
18. unnerving
19. passing
20. blindness
21. ensuring
22. effective
23. heightened
24. accompanying
25. talk Bob into lending
26. (every) once in a while
27. a month passes without there being
28. raised/had any objections to
29. remains to be seen how
30. on the verge of crying/tears
25. stands a good chance of winning
26. there's no such thing as
27, was on the point of fainting
28. drew my attention to the mistake
29. was completely taken in by
30. there was still no sign of
Tuesday, February 24, 2015
New vocab 06/02/2015
New vocabulary and expressions from class
to huddle
dingy
dwelling
propriety
to jeopardise
crony
ingrate
to dole out
opulent
to huddle
dingy
dwelling
propriety
to jeopardise
crony
ingrate
to dole out
opulent
Friday, January 30, 2015
New vocab 30/01/15
to draw attention to sth
to be offset against sth
to render th (+adj or noun)
hence
to grab sb's attention
the core
to undergo
to encompass
to rave about
to enliven
hoarding
blot on the landscape
creep
to sneak up on
dubious
to be offset against sth
to render th (+adj or noun)
hence
to grab sb's attention
the core
to undergo
to encompass
to rave about
to enliven
hoarding
blot on the landscape
creep
to sneak up on
dubious
Useful phrases and essay writing task - outdoor advertising
Essay:
Write an essay summarising and evaluating the key points from both texts. Use your own words
throughout as far as possible, and include your own ideas in your answers.
Write your answer in 240 – 280 words.
The Excitement of Advertising
Outdoor advertising has to attract, engage and persuade potential customers; it
is the most important way of grabbing customers’ attention and outdoor media
continue to undergo a transformation. At the core of this transformation is the
digital screen media, which encompass everything from giant screens to digital
billboards. The technology is cheap and advertising agencies rave about the
creative possibilities for advertisements which entertain, amuse, inform, make
the environment brighter and enliven the world we live in.
Advertising: an undesirable business
Once upon a time outdoor advertising was straightforward. Posters were stuck up
on anything from a bus shelter to a motorway hoarding. Many people considered
this kind of advertising to be fairly dull, a harmless blot on the landscape and
chose to ignore it. These people now regard digital advertising as a form of
unwanted, creeping commercialisation: it attracts a buzz simply because it is new.
They feel that any advertising which targets children or vulnerable adults is a
dubious practice at the best of times, and digital advertising is, moreover, wasteful,
damaging to the environment and completely unnecessary.
Write an essay summarising and evaluating the key points from both texts. Use your own words
throughout as far as possible, and include your own ideas in your answers.
Write your answer in 240 – 280 words.
The Excitement of Advertising
Outdoor advertising has to attract, engage and persuade potential customers; it
is the most important way of grabbing customers’ attention and outdoor media
continue to undergo a transformation. At the core of this transformation is the
digital screen media, which encompass everything from giant screens to digital
billboards. The technology is cheap and advertising agencies rave about the
creative possibilities for advertisements which entertain, amuse, inform, make
the environment brighter and enliven the world we live in.
Advertising: an undesirable business
Once upon a time outdoor advertising was straightforward. Posters were stuck up
on anything from a bus shelter to a motorway hoarding. Many people considered
this kind of advertising to be fairly dull, a harmless blot on the landscape and
chose to ignore it. These people now regard digital advertising as a form of
unwanted, creeping commercialisation: it attracts a buzz simply because it is new.
They feel that any advertising which targets children or vulnerable adults is a
dubious practice at the best of times, and digital advertising is, moreover, wasteful,
damaging to the environment and completely unnecessary.
Useful Phrases for Proficiency
Essays
Introducing the phenomenon to
be discussed
More
and more families are choosing to have only one child.
The
trend nowadays is towards having smaller families.
Over
the past ten years or so the media have frequently carried reports of
...............
Recent
research indicates that the number of teenagers who smoke is increasing.
Hardly
a week goes by without another report of ................. appearing in the media.
This
raises the issue of whether .................
Although
most people would generally agree that ............... few would deny that
................
Stating your opinion
As I
see it,
It
seems to me that ............ I would also say that ....
I am
convinced that ...............
I am
inclined to believe that ..................
There
is no doubt in my mind that ..................
One
of the drawbacks of ....... is ..........
However,
one of the benefits is that ............
Changing topic
As
regards the causes for this, ..............
Concerning
the causes for this, .........
As
for the causes, ...........
Presenting arguments
One
justification often given for ........... is that.................
Advocates/Proponents
would claim that ..................
Those
who object to ................. often argue that ...................
Another
objection is that ......
However,
it should not be forgotten that ..............
...........
are opposed to ................ on the grounds that .................
From
the point of view of .................
According
to ....................
Describing causes
One
factor which has led to ............ is ..............
One
of the factors which has brought this about is .........
The
problem often stems from ....................
The
situation has been exacerbated by ................
..............
has only made the situation worse.
One
consequence of ................ is ................
Proposing steps and measures
As
regards the most appropriate response to this situation, one suggestion would
be to .........
The
first step to be taken would be to ........
To
alleviate the situation people should ...........
In
addition they ought to ...............
To
begin to tackle this situation society/individuals/the government need/s to
..........
..............
would certainly ameliorate the situation.
This
can only be dealt with if ............
To
overcome this problem, ..............
Were
the government to ..............., the situation would doubtless improve.
Individuals
can do a great deal to ............
The
burden of responsiblity lies in the hands of ........
It
is vitally important that .........
Legislation
should be introduced to control .................
It
would be a grave error if we .................
Concluding
All
in all it seems to me that ...........
The
obvious conclusion to be drawn is that .......................
All
things considered, .............
On
balance, I tend to believe that ............
The
world would surely be a better place to live in if ..............
If
people stopped ....ing, we would have/ we could look forward to a
...............
The
prospects for the future will be bleak/grim unless ...................
Monday, January 26, 2015
New vocab 23/01/15
timbre - the character or quality of a musical sound or voice as distinct from its pitch and intensity
prosody - the patterns of stress and intonation in a language
flamethrower
dogmatism
representative
manifold
adjunct
to take on responsiblity
to make a mends for s.th
prosody - the patterns of stress and intonation in a language
flamethrower
dogmatism
representative
manifold
adjunct
to take on responsiblity
to make a mends for s.th
Thursday, January 22, 2015
New Vocabulary 16/1/15
New Vocabulary to learn from reading texts
martyrdom
to solve the root of a problem
anachronistic - something that is not in its correct historical time
avowal
assertion
bygone
belated
alluring
seasoned
to shed light
to tread
to scribble
vibe
to take exception to someone
martyrdom
to solve the root of a problem
anachronistic - something that is not in its correct historical time
avowal
assertion
bygone
belated
alluring
seasoned
to shed light
to tread
to scribble
vibe
to take exception to someone
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